World of Affordable Luxury


...Lifestyle of Expression

About Us

234 Brands is a fashion and lifestyle retail and distribution company with a focus on e-commerce as the core of its operations.  234 Brands is the parent company of WatchLocker - the foremost online retailer and distributor of original brand watches and timepieces in Nigeria. WatchLocker was established in 2011 with the aim of making original watches more accessible to Nigerians at competitive prices and we have since expanded our focus of service to serve a pan-African customer base.

234 Brands was started in 2014 as an evolution of WatchLocker’s objective to make global lifestyle and fashion brands available across the continent. To this end, 234 Brands Ltd kicked off with the introduction of leading global audio lifestyle brand Skullcandy to the Nigerian market as its exclusive distributor. We have since gone on to introduce two new categories – a retail platform for fragrances and – a platform quality Nigerian-made footwear.

Our long term objective is to develop and promote African brands well suited for the African market and a global audience; ensuring that all have access to high quality, authentic and affordable products.


  • Jibowu, Yaba,
  • 08174474732,

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